A two-day training workshop on the development of road safety mass media campaign has ended in Accra with a call on policymakers to consider road safety as a preventable public health crisis that must be addressed with a sense of urgency.
The training workshop which was organised by the National Road Safety Authority, Accra Metropolitan Assembly and Bloomberg Philanthropies for Global Road Safety (BIGRS) sought to equip communication officers and managers within the city, national level and road safety organisations with the knowledge on how to undertake effective mass media campaign to help reduce road crashes in the country.
Speaking at the workshop Dr Raphael Awuah, the African Regional Advisor on Data and Surveillance for Vital Strategies, suggested that more attention ought to be given to issues of road safety just as was being done to curb the spread of the COVID-19 pandemic in the country.
He expressed concerns over why more attention and resources had been directed to prevent the spread of the COVID neglecting issues of road traffic deaths which had been raging for decades.
Dr Awuah pointed out that there was increasing evidence to show that road traffic crashes led to several deaths and injuries annually adding that this contributed significantly to the Global Burden of Road Traffic Crashes.
According to him, data from the Global Burden of Road Traffic Crashes in lower-middle-income countries for the year 2019 to 2020 indicated that road traffic injuries were the tenth leading cause of deaths noting that the years 2013 and 2016, recorded approximately 27 deaths per 100,000 population in Africa.
The Data Advisor said casualties from road traffic crashes constituted a high proportion of all admitted cases in Accra, citing a two-year study by the Accident Centre of the Korle-Bu Teaching Hospital (KTH) which revealed that about two out of five of all trauma cases representing 40 per cent were road traffic casualties.
This he said puts a toll on the health sector particularly emergency services hence the need for stakeholders to focus attention on increasing resource allocation to reduce road traffic deaths and injuries and save lives as a matter of urgency.
He said data from the Institute for Health Metrics and Evaluation (IHME) on top causes of deaths and disability in Ghana between 2009 and 2019 indicated that road injures stood at number eighth accounting for a 25 per cent increase in the number of deaths over the period.
“In Ghana, we have put in more money within two years to deal with the COVID-19 pandemic than we have done for road safety in the last two decades,” he lamented.
“The top nine causes of death globally can be attributed to communicable and non-communicable such as diseases of ageing but road traffic injuries are the only cause of death that can be prevented and we need to view the issue from the public health perspective… Road traffic injuries are the number one preventable injuries globally, and these disabilities when they occur are for life,” he said.
He also used the opportunity to call on road safety agencies in the country to play their part in improving safety, particularly among vulnerable road users.
Mr Ebenezer Baidoo Road Injury Surveillance Coordinator for AMA-BIGRS, in a presentation, said the third Road Safety Annual Report launched by the AMA revealed that road traffic deaths in Accra per 100,000 rose from 4.9 in 2019 to 6.3 in 2020 adding that vulnerable road users such as pedestrians, motorcyclists and cyclists made up 76 per cent of total deaths in 2019 and 85 per cent in 2020.
Mr Baidoo noted that the report singled out areas such as Kwashieman Intersection, La Paz Intersection, Apenkwa Interchange to Dimple Roundabout, North Dzorwulu Intersection, Abeka Junction and Neoplan Intersection as the high-risk locations in Accra.
Mr Osei Kufuor, AMA-BIGRS Initiative Coordinator urged stakeholders to adopt the Safe System approach which sought to eliminate fatal & serious injuries for all road users by recognizing that human error was no longer the only primary cause of road crashes but the failure of the road system could also cause road crashes .